Aesthetic bookish merch inspired by our favourite worlds.Original designs created with emerging artists and released in limited runs.

I wanted something I would choose before I knew the reference, and love more once I did. No title across the front. No joke explained for strangers.

I am a storytelling photographer with a background in product and marketing, but I am not the illustrator. That matters. Each edition begins with my direction and is built with an artist whose instincts can take it somewhere I could not.

Edition 01 is the first test: original artwork, a limited run, and no vague promises about how it is made. The material and manufacturing details will be published before release.

I will use these notes to show the honest middle: what changed, what almost worked, and what we refused to settle for.